Brussels Airlines announces major European network expansion

Brussels Airlines strengthens its market position and will start the summer season with lots of new destinations, additional aircraft and invests in service innovations.

During a press conference today Brussels Airlines CEO Bernard Gustin revealed the new commercial strategy of Brussels Airlines. In recent months, the airline has been working hard on the improvement of its productivity and decreased by 10 percent its cost structure. At the same time the company invested heavily in service and comfort for its passengers. The efforts led to a significant passenger growth, increased passenger satisfaction and improved profitability. This has allowed the company to invest in the expansion of its network. This spring and summer several new routes will be added to the Brussels Airlines schedule. Therefore two additional Airbus A319 aircraft will be added to the fleet over the following months.

In total nine new summer destinations were announced today, as well as two new year-round destinations. It is the largest network expansion in the history of the company. With Ajaccio, Athens, Bari, Bastia, Cagliari, Figari, Malta, Montpellier and Seville, the airline is adding popular summer holiday destinations to its portfolio. The new year-round services to Krakow and Warsaw illustrate a strong investment in the Polish market. The flight frequencies to several existing destinations (Florence, Palermo, Marseille, Catania and Madrid) will also be increased, which results in a total of 400,000 additional seats offered in 2014.

In addition to a network expansion, Brussels Airlines is working on several other projects. Later this year a renewed brusselsairlines.com will be launched, offering passengers even more possibilities and self-service options. The company will also introduce new product formulas to better meet the specific needs of different types of their customers. In addition a new loyalty program will be launched specifically for their European network, which will co-exist next to the current Miles & More program. Finally, in late 2014 the company will open its new airport lounges at Brussels Airport.

“The many innovations disclosed today illustrate our ambitions,” said CEO Bernard Gustin during the press conference. “Brussels Airlines is positioning itself more than ever as an airline with an attractive flight offer for both leisure and business travelers. We will differentiate ourselves through our focus on service, innovation and competitive prices. This is just the beginning of the new and dynamic Brussels Airlines that is adaptable and flexible in a rapidly changing market environment.”

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com