Brussels Airlines launches new marketing campaign for sub-Saharan Africa

Ivorian/French chef Loïc Dablé and Ghanaian actress and producer Yvonne Nelson pay a tribute to a person that changed their life for the better

Brussels - Thursday, January 26, 2023 - Brussels Airlines has launched its new marketing campaign for the sub-Saharan African market. The campaign features Ghanaian actress and producer Yvonne Nelson and Ivorian / French chef Loïc Dablé who reconnect with their loved ones. 

Brussels Airlines has a long tradition of flying from and to the African continent. The airline has developed a real passion for the continent and offers flights to 17 destinations in sub-Saharan Africa. And with the other Lufthansa Group carriers, an additional 14 destinations in Africa are covered.

Being in good company is vital
If there’s one life lesson we learned from the past pandemic, it’s that being surrounded with good people is simply vital. Whether it’s at home with our loved ones, at work with great colleagues, in school with lovely friends or up 35,000 feet with a helpful and hospitable crew. Good company goes a long way. Hence why we cherish the kind-hearted people who enrich our lives, making it more exciting, inspiring, delicious, beautiful or simply more valuable.

Loïc Dablé and Yvonne Nelson reconnect with loved ones
The new marketing campaign features Ivorian/French chef Loïc Dablé and Ghanaian actress and producer Yvonne Nelson. In the commercials, we see both of them paying a tribute to and connecting with a person that changed their life for the better. While they talk about these persons, we follow them until they reach their final destination: the home of the person they love and owe so much to. ​

You will find the commercials below:

Joëlle Neeb

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

[email protected]

www.brusselsairlines.com