Philippe Saeys-Desmedt appointed Senior Director Sales Sub-Saharan Africa Lufthansa Group

Philippe Saeys-Desmedt appointed Senior Director Sales Sub-Saharan Africa Lufthansa Group

Brussels Airlines’ current VP Sales Africa Philippe Saeys-Desmedt is the newly appointed Senior Director Sales Sub-Saharan Africa for Lufthansa Group. Starting 1 November 2018 he and his team will become responsible for the sales and commercial activities of the entire Lufthansa Group in 24 markets in Sub-Saharan Africa. This appointment follows a recent full integration of the sales activities of Austrian Airlines, Brussels Airlines, Edelweiss, Eurowings, Lufthansa and SWISS into one sales force in Africa and the relocation of the regional sales office for Sub-Saharan Africa from Lagos (Nigeria) to Brussels (Belgium) in the headquarters of Brussels Airlines.

 

Philippe Saeys-Desmedt (57) brings many years of airline management experience and expertise in different African markets into his new position. The Belgian started his career at Sabena in 1986, when he joined as Cargo Operations agent. Only one year later he moved to their sales department as airline representative for European Institutions. In 1990 he was appointed General Manager for Uganda, as he began gaining expertise in Africa. He then went on to develop the sales activities in Germany, Cameroon and Equatorial Guinea for both Sabena and Swissair. Under the new succeeding airline Brussels Airlines he became responsible for sales and ground operations as General Manager for Eastern Africa, Senegal and the Democratic Republic of Congo. He was also active as Foreign Trade representative in several African countries for the Belgian Government. Since 2013 Philippe Saeys-Desmedt has been acting as Vice President Sales Africa for Brussels Airlines, responsible for a team of 350 local staff.

 

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About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 70 destinations, whereof 15 in Africa, the continent that Brussels Airlines carries closes to its heart. Moreover, Brussels Airlines offers 54 destinations in Europe and 2 in North America. The company employs 3,300 employees and operates 38 aircraft.

In view of the global coronavirus pandemic, Brussels Airlines has committed itself to the strictest health safety measures in aviation worldwide, following the recommendations of EASA (European Air Safety Agency). Since the outbreak of the coronavirus, the Belgian airline operates an adapted flight schedule that is based on market demand and that takes into account the travel restrictions of the different authorities.

Thanks to its no-compromise positioning, Brussels Airlines combines competitive all-flexible fares with  the highest service quality. With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the six Belgian Icons, Brussels Airlines is acting as a real ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Creating over 40.000 direct and indirect jobs, Brussels Airlines plays an important role in the Belgian economy and is part of Belgium's second largest economic engine: its hub at Brussels Airport. In 2019, the airline transported over 10 million passengers to, from and via Brussels Airport.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is one of the four Lufthansa Group network airlines (Austrian, Brussels Airlines, Lufthansa and Swiss) and member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com 

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